RIM and 'gamble' branded BlackBerry

RIM has two choices: sell the brand to maintain or continue the company hopes to compete with Blackberry 10 and the enterprise market.
Recently, rumors threaten to sell RIM brand BlackBerry by companies struggling to compete with rivals such as Apple, Google on the market. Amazon is rumored to want to buy RIM, while Nokia and Microsoft may wish to venture production.

  According to PC World, RIM BlackBerry brand should not sell because:

BlackBerry OS 10 still has much potential and could help draw the attention of developers. Thus, BlackBerry many applications will have 10 or more, attract more customers and bring "life" for the company.

In addition, RIM also licensed to use the BlackBerry platform 10 or the BlackBerry software to other hardware manufacturers. If Canadian manufacturers to convince other companies use its software, attracting customers also become easier. The important thing now is to create the BlackBerry 10 successful launches.

The time now RIM still has strong foothold in the enterprise market. Services BlackBerry Enterprise Service (or BES) of the company remains one of the leading sources of revenue to date.

2012, the company will announce management system the new device called the BlackBerry Mobile Fusion. This product allows administrators to manage both technology and equipment BlackBerry smartphone, Android tablet and IOS. RIM can keep its customers better by applying widely its software on many different devices. Thus, RIM can focus entirely on a part or the enterprise market to continue to create success.

                                  RIM's pathetic situation now part affected by the strategic leadership
In one other thought, RIM BlackBerry sales to raise money to maintain and grow the company. RIM's shares dropped 75% during the past year, to $ 6.8 billion. The figures predicted will continue to decline in 2012. However, nearly $ 7 billion is not small numbers and the sale of BlackBerry brand will enable the carrier has a large amount to help the company survive. Some shareholders of Research In Motion also requests voiced by the company selling financial situation bleak throughout time.

If the situation continues as now, the BlackBerry brand will die if kept longer, the brand value will be very poor.

According to PCWorld, one of RIM is wrong it did not bring products to market on time. These devices are always advertising company "eloquent" but when the product is released to the market is not complete and met many errors.